Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Thursday, May 15, 2014

Have You Checked Your Region’s Yelp Reviews?



Yelp can be as impactful for your Region as your other social media platforms. Not long ago, great youth programs were marketed by word of mouth, but these days, more and more organizations are relying on online platforms.

If you are going to a restaurant and want to know if the food is good, chances are you might check Yelp to view the star rating and read other people’s reviews. A lot of parents do the same thing when it comes to choosing what league their kids are going to play in. Does your Region take advantage of Yelp reviews?

Tuesday, July 2, 2013

Do's and Dont's of HTML Email Blasts.


Hey everyone, after a week off we are back with more helpful hints.

With the proliferation of email-blast software and websites all over the internet, its becoming increasingly popular for people to turn to these avenues in order to drive sign ups, direct to seasonal events, and really reach out and impress where a regular email would fall short.

One of the best aspects of these sites is their ability to let you craft a beautiful email-blast whether you have skills in HTML or not. Many people though can sometimes be a little to ambitious when diving into the HTML editors as they tend to carry their skill sets in designing websites into crafting their email blasts and they can be frustrated when the results do not match their efforts

Email clients such as Hotmail, Yahoo, Outlook, Gmail, etc., can render your emails in different ways. What looks one way in Yahoo or Outlook 2003 may appear very different in Gmail or Entourage.
The root of this problem is the variance among email clients in the level of support for CSS (Cascading Style Sheets).

There is no real standard for what an email client should support and how it should go about supporting it. Every email client takes its own approach to rendering HTML and CSS – which is why an email that looks fine in one email client can look different in another.

So how can you or your designer ensure an email design remains consistent and looks great across all these different email clients? Here's a helpful list of "Do's and Dont's" on email blasts and HTML.

Friday, June 14, 2013

Make the Most of Registration Email Campaigns


Email campaigns are a great way to get information out to your membership. As as webmaster, these duties may cross over onto your task list. We have some tools available to help make it easier to send out registration emails.

Thursday, April 4, 2013

How to Advertise Your Facebook Posts


If your Region has a modest Facebook following, it may not make the most sense to invest a lot of time and money in a comprehensive Facebook advertising plan. But, if you have an upcoming registration event, tournament or fundraising opportunity that you'd like to promote, Facebook's single-post advertising could work wonders.

After posting a photo, video or status update on Facebook, you'll see a button at the bottom of the post that says "Get More Reach" as pictured above. Click on this and you'll see how you can promote just this post on Facebook, either just to your fans or to your fans and their friends.