Hey everyone, after a week off we are back with more helpful hints.
With the proliferation of email-blast software and websites all over the internet, its becoming increasingly popular for people to turn to these avenues in order to drive sign ups, direct to seasonal events, and really reach out and impress where a regular email would fall short.
One of the best aspects of these sites is their ability to let you craft a beautiful email-blast whether you have skills in HTML or not. Many people though can sometimes be a little to ambitious when diving into the HTML editors as they tend to carry their skill sets in designing websites into crafting their email blasts and they can be frustrated when the results do not match their efforts
Email clients such as Hotmail, Yahoo, Outlook,
Gmail, etc., can render your emails in different ways. What looks one way in Yahoo or Outlook 2003 may appear very different in Gmail or Entourage.
The root of this problem is the variance among email clients in the
level of support for CSS (Cascading Style Sheets).
There is no real
standard for what an email client should support and how it should go
about supporting it. Every email client takes its own approach to
rendering HTML and CSS – which is why an email that looks fine in one
email client can look different in another.
So how can you or your designer ensure an email design remains
consistent and looks great across all these different email clients? Here's a helpful list of "Do's and Dont's" on email blasts and HTML.
