3 Reasons Your Region Should Have a Newsletter!

How many times in a season do you get the same question from dozens of parents? How about the early-morning phone calls about whether the game is still on? Here are three big reasons why your Region should have a newsletter. 

1. Communication: Having a newsletter allows you to keep communication open with parents and volunteers. It helps you answer questions before they are even asked! Whether your Region is big or small, having a newsletter will help you stay connected and keep everyone in-the-know. 
2. Sell Ad Space: When you have a strong newsletter going out consistently to an engaged audience, you can sell ad space to local businesses or show love to your current sponsors. 
3. A Place for Content: Your newsletter is a place to publicize early-bird pricing, registration dates, meeting info, volunteer openings, upcoming tournaments, the list goes on! Have a good time using your creative juices, but remember that the most successful newsletters are the clean and consistent ones. 

Have You Checked Your Region’s Yelp Reviews?

Yelp can be as impactful for your Region as your other social media platforms. Not long ago, great youth programs were marketed by word of mouth, but these days, more and more organizations are relying on online platforms.

If you are going to a restaurant and want to know if the food is good, chances are you might check Yelp to view the star rating and read other people’s reviews. A lot of parents do the same thing when it comes to choosing what league their kids are going to play in. Does your Region take advantage of Yelp reviews?

How to get more people to like your page

In a “like” driven world, getting more people to give their stamp of “like” approval on your page is hard. Below are just five things that I recommend trying when you’re looking to get more likes on your Region’s Facebook page.

1.    Be consistent
Try to post on your Region’s Facebook page at least once a week, so your page is always fresh with new information. Don’t leave a stale page, it’s the worst advertisement for a Region!

2.    Use pictures and lots of them
There is a reason why platforms like Instagram and Pinterest do so well in the social media realm. They use photos! On Facebook, pictures tend to be the most shared of all posts and you can really say 1000 words with the tap of an upload. Plus, people love to see their kids, so if you have pictures from the games, use them!