Yelp can be as impactful for your Region as your other
social media platforms. Not long ago, great youth programs were marketed by
word of mouth, but these days, more and more organizations are relying on
online platforms.
If you are going to a restaurant and want to know if the
food is good, chances are you might check Yelp to view the star rating and read
other people’s reviews. A lot of parents do the same thing when it comes to
choosing what league their kids are going to play in. Does your Region take
advantage of Yelp reviews?
Facebook is rolling out another fun new feature for its business pages: ratings! Much like the popular ratings-driven site Yelp, Facebook ratings allows visitors to rate your company with a star rating, from 1 to 5 (see example below).
How do you activate this feature? Simply put in your Region’s address information under Page Info and check the provided box, and that will allow visitors to your Facebook page to rate you. Users can also leave comments with their ratings and “check-in” to your Region, which is a way of sharing with their friends that they were on your fields, participating in an game/event.