Download the Discover Torrance app for the National Games!

National Games is coming up this weekend and Discover Torrance has an app to make your trip flow even smoother, if you are staying or playing near the Torrance fields. 
With this app people who live across the street or across the country will know where to go and what to do while in Torrance. The app includes two tabs that are dedicated solely to AYSO families for the National Games. Below are just three of the many tabs to check out on the app.

·         AYSO: This AYSO National Games exclusive tab includes information about the host hotel, events, schedules, scores and field locations.

·         Deals: This tab has information about any special offers going on during National Games for AYSO families.

·         Food: This tab features over 400 restaurants located in Torrance and will ensure that your family always has an array of options.

How to Reach a Bigger Facebook Audience

 Organic reach numbers are decreasing on Facebook business pages all over the country because of the updated Facebook News Feed algorithm. Simply, the new algorithm cuts down the amount of posts that a user receives in his/her News Feed. It’s great for the user, but at the same time prevents some information that your Region might post from getting to your usual target audience. 

What is organic reach? 

Organic reach is the number of people who saw your Region’s post through unpaid circulation. Paid reach is the number of people who saw your Region’s post as a result of Facebook ads.

 

3 Reasons Your Region Should Have a Newsletter!

How many times in a season do you get the same question from dozens of parents? How about the early-morning phone calls about whether the game is still on? Here are three big reasons why your Region should have a newsletter. 

1. Communication: Having a newsletter allows you to keep communication open with parents and volunteers. It helps you answer questions before they are even asked! Whether your Region is big or small, having a newsletter will help you stay connected and keep everyone in-the-know. 
2. Sell Ad Space: When you have a strong newsletter going out consistently to an engaged audience, you can sell ad space to local businesses or show love to your current sponsors. 
3. A Place for Content: Your newsletter is a place to publicize early-bird pricing, registration dates, meeting info, volunteer openings, upcoming tournaments, the list goes on! Have a good time using your creative juices, but remember that the most successful newsletters are the clean and consistent ones. 

Print vs. Web Photo/Graphic DPI Resolution

Have you ever printed a photo/graphic that looked great on your computer and distorted or pixelated on paper? At some point everyone has come across this situation. This becomes a problem when you are using photos/graphics at the wrong resolution.

Why is it important to understand resolution? Because if you are looking to print something with quality images or are tasked with including vibrant pictures on your Region website, knowing a few basics will save you a lot of time and give you the best results.

DPI: Dots Per Inch. DPI is used to measure the resolution of an image both on screen and in print . The more dot’s ( higher DPI ) the higher the quality the more detail can be shown in an image. What’

Have You Checked Your Region’s Yelp Reviews?

Yelp can be as impactful for your Region as your other social media platforms. Not long ago, great youth programs were marketed by word of mouth, but these days, more and more organizations are relying on online platforms.

If you are going to a restaurant and want to know if the food is good, chances are you might check Yelp to view the star rating and read other people’s reviews. A lot of parents do the same thing when it comes to choosing what league their kids are going to play in. Does your Region take advantage of Yelp reviews?