Organic reach numbers are decreasing on Facebook business pages all over the country because of the updated Facebook News Feed algorithm.
Simply, the new algorithm cuts down the amount of posts that a user receives in his/her News Feed. It’s great for the user, but at the same time prevents some information that your Region might post from getting to your usual target audience.
What is organic reach?
Organic reach is the number of people who saw your Region’s post through unpaid circulation. Paid reach is the number of people who saw your Region’s post as a result of Facebook ads.