How many times in a season do you get the same question from dozens of parents? How about the early-morning phone calls about whether the game is still on? Here are three big reasons why your Region should have a newsletter.
1. Communication: Having a newsletter allows you to keep communication open with parents and volunteers. It helps you answer questions before they are even asked! Whether your Region is big or small, having a newsletter will help you stay connected and keep everyone in-the-know.
2. Sell Ad Space: When you have a strong newsletter going out consistently to an engaged audience, you can sell ad space to local businesses or show love to your current sponsors.
3. A Place for Content: Your newsletter is a place to publicize early-bird pricing, registration dates, meeting info, volunteer openings, upcoming tournaments, the list goes on! Have a good time using your creative juices, but remember that the most successful newsletters are the clean and consistent ones.
If you are going to a restaurant and want to know if the
food is good, chances are you might check Yelp to view the star rating and read
other people’s reviews. A lot of parents do the same thing when it comes to
choosing what league their kids are going to play in. Does your Region take
advantage of Yelp reviews?
Facebook is rolling out another fun new feature for its business pages: ratings! Much like the popular ratings-driven site Yelp, Facebook ratings allows visitors to rate your company with a star rating, from 1 to 5 (see example below).
How do you activate this feature? Simply put in your Region’s address information under Page Info and check the provided box, and that will allow visitors to your Facebook page to rate you. Users can also leave comments with their ratings and “check-in” to your Region, which is a way of sharing with their friends that they were on your fields, participating in an game/event.
