How many times in a season do you get the same question from dozens of parents? How about the early-morning phone calls about whether the game is still on? Here are three big reasons why your Region should have a newsletter.
1. Communication: Having a newsletter allows you to keep communication open with parents and volunteers. It helps you answer questions before they are even asked! Whether your Region is big or small, having a newsletter will help you stay connected and keep everyone in-the-know.
2. Sell Ad Space: When you have a strong newsletter going out consistently to an engaged audience, you can sell ad space to local businesses or show love to your current sponsors.
3. A Place for Content: Your newsletter is a place to publicize early-bird pricing, registration dates, meeting info, volunteer openings, upcoming tournaments, the list goes on! Have a good time using your creative juices, but remember that the most successful newsletters are the clean and consistent ones.
Thursday, May 29, 2014
Tuesday, May 27, 2014
Print vs. Web Photo/Graphic DPI Resolution
Have you ever printed a photo/graphic
that looked great on your computer and distorted or pixelated on paper? At some
point everyone has come across this situation. This becomes a problem when you
are using photos/graphics at the wrong resolution.
Why is it important to understand resolution?
Because if you are looking to print something with quality images or are tasked
with including vibrant pictures on your Region website, knowing a few
basics will save you a lot of time and give you the best results.
DPI: Dots
Per Inch. DPI is used to measure the resolution of an image both on screen and
in print . The more dot’s ( higher DPI ) the higher the quality the more detail
can be shown in an image. What’
Wednesday, May 21, 2014
Create an
Inviting Experience
Want to ensure that visitors will exit your website almost
immediately after landing there? If so, be sure to make it difficult for them
to find what it is they are looking for. Want to get people to stay on your
website longer and read all about your events and services? Follow these six simple
design tips.
1. Have a
polished, professional logo--and link it to your home page. Your logo is an important part of your brand. It
represents your AYSO Region and activities, so make sure it's located
prominently on your site. Use a clear, clean image and feature it in the upper
left corner of all of your pages. Also, it's a good rule of thumb to link your
logo back to your home page so that visitors can easily navigate to it.
Thursday, May 15, 2014
Have You Checked Your Region’s Yelp Reviews?
If you are going to a restaurant and want to know if the food is good, chances are you might check Yelp to view the star rating and read other people’s reviews. A lot of parents do the same thing when it comes to choosing what league their kids are going to play in. Does your Region take advantage of Yelp reviews?
Tuesday, May 13, 2014
A Splash of Color
Choosing
the colors for your Region website is a very important part of creating an
impressive site presence. There is no 100 percent right way to chose your
colors, but there are some helpful things to keep in mind that will give your website
pop and clarity, without creating the wrong impression.
Your
Customer
Your
customer is the first and most important thing to consider for all of your Region’s
projects, and your color scheme is no exception. Your Region website must be
recognizable and memorable, while getting your message across. Try to think
like your visitors. What would they like to see? What might they find
unattractive? You might need to do some research to find out who your audience
is (keep an eye out for a Google Analytics post that will cover that), or even
do some testing with potential color combinations. But always keep in mind who
you are designing your Region website for.
Your Identity
Your
logo is the first thing your visitors see and the most memorable marketing tool
in your box. Take advantage of your memorable logo by expanding it to your
pages and other designs. Carry your Region’s colors, shapes, and fonts into
your projects and layouts whenever possible to quickly associate your Region’s
identity with your project’s message.
Thursday, May 8, 2014
How to Make Sure Parents Find Your Region
When parents are searching for their local AYSO Region, they typically visit AYSO.org and click on the Region Locator tool.
Parents then plug in their zip code and the Regions nearest to them pop up in the search results, along with those Regions' websites, the name of the Regional Commissioner, and a phone and email contact.
The information from the Region Locator is pulled directly from eAYSO, so it's important that your Region's web address, RC info and contact details are all up to date.
Wednesday, May 7, 2014
Sans-Serif vs Serif Fonts
Choosing the right font for your website is so important when
you’re trying to deliver your message in a clear and effective way.
Did you know that all fonts are broken down into two
different categories? Those categories are Serif and Sans-Serif. The difference
between the two is very simple: A Serif is a small line attached
to the end of a stroke in a letter or symbol. For fonts without a small
line attached to the end are called Sans-Serif. The word “Sans” originates
from the French language, which means without.
Fonts for Digital Media
Sans-Serif fonts are considered to be one of the most
legible fonts on computer screens. Because of the constraints of screen
resolution, the Serifs in some fonts can make text difficult to read on screen.
For
example, the San-Serif font used in this blog is Arial.
Sans-Serif examples: Arial, Verdana,
Tahoma
Best
used on: Websites, emails and smart devices
Labels:
AYSO,
collateral,
digital,
fonts,
media,
print,
sans-serif,
serif
Thursday, May 1, 2014
How to get more people to like your page
In a “like” driven world, getting more people to give their stamp of “like” approval on your page is hard. Below are just five things that I recommend trying when you’re looking to get more likes on your Region’s Facebook page.
1. Be consistent
Try to post on your Region’s Facebook page at least once a week, so your page is always fresh with new information. Don’t leave a stale page, it’s the worst advertisement for a Region!
2. Use pictures and lots of them
There is a reason why platforms like Instagram and Pinterest do so well in the social media realm. They use photos! On Facebook, pictures tend to be the most shared of all posts and you can really say 1000 words with the tap of an upload. Plus, people love to see their kids, so if you have pictures from the games, use them!
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