Create an
Inviting Experience
Want to ensure that visitors will exit your website almost
immediately after landing there? If so, be sure to make it difficult for them
to find what it is they are looking for. Want to get people to stay on your
website longer and read all about your events and services? Follow these six simple
design tips.
1. Have a
polished, professional logo--and link it to your home page. Your logo is an important part of your brand. It
represents your AYSO Region and activities, so make sure it's located
prominently on your site. Use a clear, clean image and feature it in the upper
left corner of all of your pages. Also, it's a good rule of thumb to link your
logo back to your home page so that visitors can easily navigate to it.
2. Use
intuitive navigation. Why is
intuitive navigation so important? Confusing navigation layouts will result in
people quitting a page rather than trying to figure it out. The best way to
achieve intuitive navigation, is to think like your visitors. You may know that
your sections belong in certain places, but your guests may be searching
elsewhere. Find a friend or family member who is not in the know, and ask them
to find their way around your website. You may be surprised what they can and
can’t get to!
3. Get
rid of clutter. It's very
easy these days to be visually overloaded with images, to the point where our
brains stop processing information when confronted with too many options. To
keep visitors on your site, make sure your pages do not have competing calls to
action that can draw the visitor's eyes away from the most important part of
the page. Consider limiting the links and options in the header and footer to
narrow the focus even further. Keep paragraphs short. On most websites, a
single paragraph should be no more than five to six lines.
4. Gather
good photography. Stock
photography can seem inviting at first. Everything is so clean and
professional! Eventually, however, too much stock photography begins to look
like stock photography, and that can be very unfriendly. Generic photos can
leave a generic impression of your website. Show your visitors a warmer, more
personal side. Need more photos for your pages? Why not hold a photo contest,
and feature all of the best submissions throughout your pages?
5. Every page is a landing page. Did you
know not every user enters through the home page and navigates into the site? The
majority of visits for most websites begin on a page that is not the home page,
and is the result of a search for specific information. Make sure you give the
same care and time to all of your web pages as you do to the design of your
home page!
6. Forget
the Flash.
Thanks in part to the ongoing dispute between Adobe and Apple, the days of
Flash as an internet standard are close to over. More and more people are
enjoying the internet on their phone or tablet or other mobile devices where
Flash is no longer supported. Animations can also be distracting and unpleasant
for many of your visitors. Why risk losing such a large audience when there are
other options that are much more user-friendly? Focus on beautiful colors,
compelling articles, engaging photographs, and ease of use to draw your
audience in.
Not every design decision is guesswork. Following some simple tips alongside testing
your layouts with friends and family can help you continuously improve your
designs by getting real feedback from real people.
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