How many times in a season do you get the same question from dozens of parents? How about the early-morning phone calls about whether the game is still on? Here are three big reasons why your Region should have a newsletter.
1. Communication: Having a newsletter allows you to keep communication open with parents and volunteers. It helps you answer questions before they are even asked! Whether your Region is big or small, having a newsletter will help you stay connected and keep everyone in-the-know.
2. Sell Ad Space: When you have a strong newsletter going out consistently to an engaged audience, you can sell ad space to local businesses or show love to your current sponsors.
3. A Place for Content: Your newsletter is a place to publicize early-bird pricing, registration dates, meeting info, volunteer openings, upcoming tournaments, the list goes on! Have a good time using your creative juices, but remember that the most successful newsletters are the clean and consistent ones.
At the National Office, two of our favorite email marketing services are Constant Contact and MailChimp. Click here for a list of different services and their estimated pricing. If you have any questions, leave them in the comments and we will be sure to get back to you. Happy sending!