Have you ever printed a photo/graphic that looked great on your computer and distorted or pixelated on paper? At some point everyone has come across this situation. This becomes a problem when you are using photos/graphics at the wrong resolution.
Why is it important to understand resolution? Because if you are looking to print something with quality images or are tasked with including vibrant pictures on your Region website, knowing a few basics will save you a lot of time and give you the best results.
DPI: Dots Per Inch. DPI is used to measure the resolution of an image both on screen and in print . The more dot’s ( higher DPI ) the higher the quality the more detail can be shown in an image. What’
Photos/Graphics for Web: 72 DPI is the industry standard for optimizing images for web.
Whenever you are using photos for web or print you must use the correct resolution so you can have the best results possible. Photos that are sized correctly for web usage often don’t look very good when printed or enlarged. The reason for this is because web photos/graphics are files that are compressed for faster loading times, which means some detail will be lost in order to compress the file. You might not notice the difference at first until you take a photo/graphic that was set for web resolution and enlarge it. Then you will notice that the image is starting to look pixelated.
Photos/Graphics for Print: 300 DPI is the industry standard for printing professional quality work.
When using photos for print projects, you want the highest quality possible so that you work will have a nice sharp professional look. When using photos/graphics at 72 DPI, it will lower the quality of the work when printed and sometimes difficult to view or read.