Thursday, March 28, 2013

How's Your Region's Homepage Doing?

How's your Region's homepage doing? I suggest using Google Analytics to check out your homepage's activity. This will help you figure out what's getting the attention of your visitors, and what's getting overlooked.

The screenshot above (click to make bigger) is an example of's anayltics. You'll see that every link has a percentage; this is the percentage of total homepage clicks that the link has received. If you hover over the percentage, it'll give you more information such as the exact number of clicks and the URL it's listed under.

We all know that the homepage is one of the most important pages of your site - it's the visitor's first impression and may determine whether or not they choose to learn more about your Region. Study your analytics and make some changes.

Here's a few examples of what may need to be changed:

  • It's likely that your "Registration", "Schedule", and "Contact Us" links get the most clicks. If these pages aren't thorough, updated and informative, you should update them right away.
  • The analytics will also be able to tell you how much time people are spending on your homepage. If it's less than 15 seconds, that could be a sign that people come to your page, are discouraged and leave. It's it more than 2 minutes, that could be a sign that your homepage is hard to navigate and people can't find what they need. Somewhere in the middle is a sweet spot. 
  • What's your bounce rate? A bounce rate is a calculation that shows how many came to your site and only visited that page, meaning they didn't browse other pages. It's not a bad sign for all your pages, maybe someone bookmarked your schedule page, and after they visit it directly they leave. However, if you have a high bounce rate for your homepage, that's a sign that visitors are not interested in learning more about Region after the first impression.

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