Branding is important in AYSO so that parents know it’s a large, nationwide organization. We have a great selection of branding items available in the Region Toolkit on AYSO.org. Anything you can add to your site that will help it look professional and maintain AYSO branding, will make parents feel that they have chosen a quality soccer organization for their children.
It’s a good idea to use the National AYSO logo as much as you can in conjunction with your Region logo. We have a logo frame that has been created to help with this venture. It is simple to download and add your Region logo. It helps parents and families see that your local Region is part of a larger national organization that is committed to youth soccer across the country. The logo frame can be found in the Region Toolkit under the AYSO Logo section.
It’s also important that the colors used on your website are the correct AYSO colors, and not an offshoot of those colors. You want to make sure that the red and the blue match the colors in the AYSO traditional logo to maintain consistency throughout your website. Below are the color codes that can be used for the AYSO red and AYSO blue:
|AYSO RED||AYSO BLUE|
|RGB CODE||rgb(239, 62, 51)||rgb(3, 78, 162)|
Good photos are important for making a website look clean and professional. We have a library of photos available for AYSO use in the Photos section of our Region Toolkit. There are a variety of photos available, including boys and girls and different age groups. While we don’t require that Regions use our photos, we recommend using high quality photos. Try to stay away from snapshots of players that are blurry, poorly cropped or framed, or have harsh lighting. Always make sure that if you do use local photos on your website, that you have written permission by any of the people whose faces are visible in the photos.
If You Need It, We Can Make It
If there is something you’d like on your website (banners, buttons, etc.), just let us know and we can get those graphics created for you. We want to be able to support our Region websites as much as possible, and that includes creating graphics for our webmasters.
If you have any questions about how to brand your AYSO Region website, please let us know in the comments!