I hope that you promote your Facebook page to all of your Region’s families and volunteers during registration events and the like. But if someone is out there on Facebook searching for your Region page, is it easy to find?
For example, if a user goes into the search bar, and types in “Region 32…” Region 32, Region 320, Region 3204 should all automatically populate in the drop-down predicted results. Or, if a user searches for their local AYSO by city and/or state, that should also automatically bring up results.
Here’s how to ensure that your Facebook page is searchable:
The Webmaster Info Spot has been on a roll lately with informative posts on using/editing photos. To cap off the unofficial series, I wanted to share this good-to-know tidbit of Facebook advice:
Posts with images will receive higher engagement than posts without.
AllFacebook.com did some research, and they discovered that “images have been the No.1 driver of engagement on a page since timeline launched.” That means that images beat out links, videos and text-only status updates for the top spot. And this means that images catch the eye of your Facebook fans more than anything else.
“Posts including a photo album or a picture can generate two times more engagement than other post types,” reports AllFacebook.com
For those of you with Region Facebook pages, are you keeping up with your Facebook Insights?
Facebook Insights is a handy tool available for all business pages. By checking your Insights – which are basically the metrics of your Facebook page – you can find out how your posts are engaging with your Facebook audience, where your Facebook fans live, what language they speak and much more.
Above is a shot of Insights for AYSO’s National Facebook page, under the “Likes” tab. You’ll see that the highest segment of our Facebook fans is women age 33-44. With this knowledge, I know that every now and then, I should craft a post tailored to this audience. This helps me achieve high engagement and in turn, more Facebook fans.
Here are some things to consider for your Region:
