According to AllFacebook.com, Facebook will debut a new News Feed (say that five times fast!) pretty soon. The News Feed redesign (pictured above) will bring the mobile Facebook experience and the desktop Facebook experience closer together, by focusing on imagery and changing the font.
How will this affect your Region's page?
I hope that you promote your Facebook page to all of your Region’s families and volunteers during registration events and the like. But if someone is out there on Facebook searching for your Region page, is it easy to find?
For example, if a user goes into the search bar, and types in “Region 32…” Region 32, Region 320, Region 3204 should all automatically populate in the drop-down predicted results. Or, if a user searches for their local AYSO by city and/or state, that should also automatically bring up results.
Here’s how to ensure that your Facebook page is searchable:
I spend a lot of time talking to RCs and Webmasters regarding social media best practices – especially about Facebook.
I get a lot of questions: How often should I post? What if someone posts something bad on my page? How can I keep up with a Region website AND a Facebook page?
But, before answering any of that, I always ask the person: What type of Facebook page do you have? Because if you don’t have the right type of page, you can be stopped before you even start.
All AYSO Regions, Areas and Sections should have a Facebook Business Page. If your Region has a personal profile, Group Page or Community Page, you do not have the correct type of Page.
Here’s why:
