Learn SEO From the Professionals

Case studies are always a good way to get an insiders look into how something comes to fruition. They let you see how things are done in the real world, by the big wigs.

With this case study, the designer/programmer of the landing page for ConvertKit takes you on a step-by-step copywriting venture to show how he has taken on the world of metrics (also known as search engine optimization). This case study includes lots of advice and feedback on conversion rate optimization and copywriting, to help you make the most out of your website.

Where Are My Web Stats?

Web stats are an easy way to track your Region site and see if your hard work is getting you the traffic you want. If your Region’s website is hosted with a provider like Go Daddy or Yahoo, you might already have site statics on your site (or available for activation). If you don’t know where to find your site statistics, you can contact your hosting provider and they will show you how to access it.

If you don’t have access to site statistics through your provider, you can use Google Analytics. All you need is a Google account to get started. Once you set up your account, they’ll give you a code that you paste into the header section of your website. You’ll have to place the code on every page you want to track. It takes about 24 hours for statistics to start showing up in your account after you install the code.

Google Analytics is a comprehensive and free tracking solution. You can view visits, unique visits, browser types, what country the visitor is from, how long they spend on your site and much more. By installing analytics, you can see which pages are your most popular and which ones you should spruce up or make easier to find. It can show you what topics people are interested in and what keywords people are using to search for your Region.

You can learn more about how to add Google Analytics to your website here.

If you have any questions about how analytics or stats work, ask away in the comments!

The Value of Facebook Insights

For those of you with Region Facebook pages, are you keeping up with your Facebook Insights?

Facebook Insights is a handy tool available for all business pages. By checking your Insights – which are basically the metrics of your Facebook page – you can find out how your posts are engaging with your Facebook audience, where your Facebook fans live, what language they speak and much more.

Above is a shot of Insights for AYSO’s National Facebook page, under the “Likes” tab. You’ll see that the highest segment of our Facebook fans is women age 33-44. With this knowledge, I know that every now and then, I should craft a post tailored to this audience. This helps me achieve high engagement and in turn, more Facebook fans.

Here are some things to consider for your Region: