Social marketing company Wishpond recently did a study on what makes a successful page. Here's what they found:
- Successful pages are visually oriented and post images frequently. 93 percent of the most engaging Facebook posts overall are photos. Need help with some interesting photos? Feel free to snatch any flicks from the AYSO National page and use them as your own. You have our permission!
- Successful pages are responsive. Some of the more popular and engaging pages have super high response rates with their customers. When parents, volunteers, players come to your Region's Facebook page, be sure you respond within that 24-48 hour window. And this response could simply be: "Thanks for sharing your comment/concern, please send an email to XXXX@XXX to follow up on this matter."
- Learn to love it. Successful pages have page owners that report to enjoy using Facebook to promote their business. If you enjoy the platform you're using, it will come through in your postings. Try to enjoy it - being social is all about having a good time!
For the infographic with more research on this topic, click here.