Tuesday, August 27, 2013

Facebook Updates User Guidelines

Facebook announced today they’ve updated their user guidelines and will no longer require that Facebook promotions be administered through third-party applications.

What does this mean? If you want to have a contest on your Facebook page, you don’t have to pay a Facebook-app company to create and administer it for you. Which is a huge time and money saver.

This means you can upload a photo to your Region’s Facebook page and ask people to leave comments, like or share to enter to win a prize. Many of you may have not known functions like this were illegal. They were! And if Facebook would’ve come across posts like this in the past, your page would have been in danger of getting deleted.

Facebook made this change likely because requiring pages to use third-party promotions is tough for small businesses – your AYSO Region being the perfect example. Now, you have the green light to hold as many Facebook promotions on your page as you’d like. Here two some fun ideas for promotions:

Region Facebook Fan of the Month – Post a status update announcing that everyone who shares or likes the status will be entered to win the Facebook Fan of the Month award. Pick a winner at random and give them a free T-shirt and a special Facebook post. By asking people to engage with your page, they will be spreading your page’s info to their Facebook friends, helping you get more “likes.”

Volunteer of the Year – Ask your Facebook fans to send you a Facebook message, nominating a person for volunteer of the year. You can announce that you’re collecting nominations on your Facebook page, in your Region newsletter and on your website. This is a great reason to send people to your page, and again, collect more fans.

For more information on Facebook’s updated guidelines, click here.

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