Thursday, January 31, 2013

Publicize Registration through Social Media

For many of you out there, you’re in the middle of registration for the upcoming season. Here are two easy ways to spread the word about your registration events through social media: 

Send a tweet and “mention” your local press. For example: “AYSO Region 22 in Lakewood, Fla., has a registration event this Sat! [for more info] @LakewoodDaily @FlaPress” 

I often see local newspapers and other press tweeting about AYSO events. If this isn’t happening for you, find these publications on Twitter and mention their handles in your tweets! Hopefully, they’ll RT to their followers and help bring more families to your registration event.

Do a Facebook promotion. Create a Facebook post promoting your upcoming registration event and include a special code (for example: FacebookFan206). Tell your fans that if they show up at your registration event and whisper the secret code, they get a free T-shirt or $5 off their registration cost. This will likely get a lot of Facebook shares, which means more Facebook fans and more people showing up on registration day.

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