What’s the last television show you watched? Did you happen to notice a hashtag at the bottom of your screen?
For all of the non-Twitter users, hashtags "#" in front of a word or words (example: #awesome) and are Twitter’s way of making their user-generated content searchable and conversational. If you want your tweet to be discovered by others tweeting about similar things, simply add a hashtag! For example, one of your Region’s parents is on the sidelines watching their daughter play and tweets the following:
“Love watching my little girl play soccer. She scored a goal this morning! #AYSO #Region54 #GOAL”
To find this tweet, go to the “#Discover” section of your Twitter account. Search for either #AYSO or a hashtag that includes your Region number. If it doesn’t show up in the top results, click “All” and it will appear there.
And there you have it! Now you have a way to directly engage with one of your Region’s parents and gain new Twitter followers. Using the #Discover function on Twitter is a great way to find out what people are saying about AYSO, and in some cases, your Region. You can even encourage your parents and volunteers to use a hashtag of your choosing by featuring it on your Region website or in your Region newsletter.
It’s also a great way to connect with the National Office. As the person charged with handling AYSO’s social media, I am regularly searching for AYSO mentions on Twitter.