SEO and User-Friendly Content

As an AYSO webmaster , you have your work cut out for you. Even to many seasoned webmasters, the dos and don’ts sometimes seem to be written by aliens in another language. You probably wear many hats and have many other tasks to perform as well, so making sure that your website is search engine friendly can sometimes fall by the wayside. Today we’re going to briefly discuss SEO (Search Engine Optimization), and how you can perform a few easy tasks in your day-to-day website upkeep to make sure your website stays code-modern and content-focused.

1. Get in the niche

We’re all about soccer! What does that mean for your website? Try to think about terms that folks will search for, and incorporate them into your content whenever possible. Phrases like “Local Game”, “Youth Soccer”, “Pick-Up Games”, these can be valuable for improving your search engine results. If there are ways to make your tour or activity even more specialized, then you might want to consider them. Perhaps you could mention your town, city, state, local fields where games are typically played? Providing a specialized offering means that the content you create for your website content in general will be more relevant to you, and therefore, your target audience.

TIP: As a specialized webmaster, you are the expert! Share your knowledge with good key words and phrases!

Important Tip: Share the Password

More and more AYSO Regions and Areas are taking advantage of useful social media sites like Facebook, Twitter and Instagram. These sites can be great advertising for Regions, and help you reach potential families and volunteers you otherwise would not have access to.

If your Region utilizes social media, make sure that more than one person has access to the social media login information. While it's a good idea to have one person take ownership of the social media responsibilities, it's also smart to make sure that at least one other person has the administrative login privileges.

Facebook to Debut New News Feed

According to AllFacebook.com, Facebook will debut a new News Feed (say that five times fast!) pretty soon. The News Feed redesign (pictured above) will bring the mobile Facebook experience and the desktop Facebook experience closer together, by focusing on imagery and changing the font.

How will this affect your Region's page?

How to Make Your Instagram Photos Speak

We've all heard the old cliche: a picture is worth a thousand words. When it comes to Instagram, a picture may be a worth new player and volunteer registrations.

So outside of taking great photos, picking the perfect filter and adding a snappy caption (find info on all that here), how can you make your Instagram photos say what you want them to say? The answer is simple: add words!

What Makes a Succesful Facebook Page

When it comes to creating a successful Facebook presence for your AYSO Region, a lot of thing are in play. How frequently you post images, how responsive you are to your Facebook fans, and a variety of other factors.

Social marketing company Wishpond recently did a study on what makes a successful page. Here's what they found:

Help with Choosing Your Region's Website Host

We realize that choosing a web host can be a difficult decision to make. They all seem like they offer the same products for the same price. We've decided to break down our featured hosting providers so you can get a direct comparison on the features they offer.

Social Media at the AYSO EXPOs

It's almost January, which means it's nearly AYSO EXPO season!

If you haven't heard the news, AYSO Section Meetings have been revamped and revitalized; hence the new name. And this year, I'm happy to report that a social media course will be at every single EXPO location!

Also, for the more seasoned social media people out there, I've been working on an advanced social media course that I will personally be teaching at select locations (as of now, it's Section 6 and the big EXPO in Las Vegas) so if you've taken my webinar before, this advanced course would be the perfect next step for you.

Learn more about AYSO EXPO and register for yours here.

See you there!