As
an AYSO webmaster , you have your work cut out for you. Even to many seasoned
webmasters, the dos and don’ts sometimes seem to be written by aliens in
another language. You probably wear many hats and have many other tasks to
perform as well, so making sure that your website is search engine friendly can
sometimes fall by the wayside. Today we’re going to briefly discuss SEO (Search
Engine Optimization), and how you can perform a few easy tasks in your
day-to-day website upkeep to make sure your website stays code-modern and
content-focused.
1.
Get in the niche
We’re
all about soccer! What does that mean for your website? Try to think about
terms that folks will search for, and incorporate them into your content
whenever possible. Phrases like “Local Game”, “Youth Soccer”, “Pick-Up Games”,
these can be valuable for improving your search engine results. If there are
ways to make your tour or activity even more specialized, then you might want
to consider them. Perhaps you could mention your town, city, state, local fields
where games are typically played? Providing a specialized offering means that
the content you create for your website content in general will be more relevant
to you, and therefore, your target audience.
TIP: As a specialized webmaster,
you are the expert! Share your knowledge with good key words and phrases!
