Once you build a sizable and engaged social media audience (for a typical-sized Region, I would say this is about 300 Facebook and/or Twitter followers), your online presence can be a useful asset to your Region’s local sponsors.
Whether you’re trying to please your current sponsors, or looking to bag a few new ones, here are a few ways to use social media to promote your Region’s sponsors (or potential sponsors).
Facebook contests are a great way to get your Region's Facebook fans engaged with your page and willing to spread the word to their friends. However, it is against Facebook's Terms of Use to use any standard Facebook functions to host a contest.
For example, you can no longer ask your fans to "LIKE their favorite photo and the photo with the most likes will win" or "Leave a comment below to be entered to win."
Luckily, there are free Facebook apps out there that allow you to hold a fun, professional-looking contest for your fans, without having to hire an outside designer or web developer.
One that I use for the AYSO National Office page is Napkin Labs.
