Facebook announced today they’ve updated their user guidelines and will no longer require that Facebook promotions be administered through third-party applications.
What does this mean? If you want to have a contest on your Facebook page, you don’t have to pay a Facebook-app company to create and administer it for you. Which is a huge time and money saver.
This means you can upload a photo to your Region’s Facebook page and ask people to leave comments, like or share to enter to win a prize. Many of you may have not known functions like this were illegal. They were! And if Facebook would’ve come across posts like this in the past, your page would have been in danger of getting deleted.
Facebook has debuted another fun new feature: post embedding. Embedded Facebook posts will allow you to take a post from your Region's Facebook page (or AYSO's National Facebook page) and embed it on a website, blog and more.
Once the post is embedded, users will be able to view the post anywhere you embed it, and engage with it by sharing, liking or leaving a comment. The above is a preview of what an embedded Facebook post looks like.
Embedding your Facebook posts on other websites is a great way to get your community engaged with your Region and drive valuable traffic to your Facebook page. Here's why:
As you know, AYSO turns 50 next year, and the National Office is busily getting ready for the celebration and all its festivities.
Have you started thinking of ways to modify your Region's website and social media presence on our Golden Anniversary? Here a couple easy ideas:
Facebook contests are a great way to get your Region's Facebook fans engaged with your page and willing to spread the word to their friends. However, it is against Facebook's Terms of Use to use any standard Facebook functions to host a contest.
For example, you can no longer ask your fans to "LIKE their favorite photo and the photo with the most likes will win" or "Leave a comment below to be entered to win."
Luckily, there are free Facebook apps out there that allow you to hold a fun, professional-looking contest for your fans, without having to hire an outside designer or web developer.
One that I use for the AYSO National Office page is Napkin Labs.
