Friday, June 14, 2013
Make the Most of Registration Email Campaigns
Email campaigns are a great way to get information out to your membership. As as webmaster, these duties may cross over onto your task list. We have some tools available to help make it easier to send out registration emails.
eAYSO can send out registration emails through a WYSIWYG (what you see is what you get) editor. We have instructions on how to use the tool available in the Marketing Toolkit, along with templates that are ready to use. All you need to do is go in and edit the information in the brackets.
The National Office also recommends Constant Contact as a email service. Their templates are easy to use and customize, and they have very accessible support if you have any issues. The templates are no more difficult to use than Microsoft Word, so anyone can create or edit an email newsletter. This service also offers online surveys and event marketing with the ability to use Google Checkout or Paypal for people to purchase tickets. While they don't have a free version, plans start at a low $15/month. You can learn more about Constant Contact here.
We also have email campaign headers available for download in our toolkit so that your emails can have an AYSO look and feel. Please use them and make your emails say AYSO!