Branding is important in AYSO so that parents know it’s a large, nationwide organization. We have a great selection of branding items available in the Region Toolkit on AYSO.org. Anything you can add to your site that will help it look professional and maintain AYSO branding, will make parents feel that they have chosen a quality soccer organization for their children.
Logo Usage
It’s a good idea to use the National AYSO logo as much as you can in conjunction with your Region logo. We have a logo frame that has been created to help with this venture. It is simple to download and add your Region logo. It helps parents and families see that your local Region is part of a larger national organization that is committed to youth soccer across the country. The logo frame can be found in the Region Toolkit under the AYSO Logo section.
AYSO Colors
It’s also important that the colors used on your website are the correct AYSO colors, and not an offshoot of those colors. You want to make sure that the red and the blue match the colors in the AYSO traditional logo to maintain consistency throughout your website. Below are the color codes that can be used for the AYSO red and AYSO blue:
| AYSO RED | AYSO BLUE | |
| HEX CODE | #EF3E33 | #034EA2 |
| RGB CODE | rgb(239, 62, 51) | rgb(3, 78, 162) |
